Diners Club International
Role
Art Direction, Design
The 75th Anniversary Campaign builds on the foundation of Together Belong, introducing fresh language, visuals, and ideas while staying true to what makes the platform so meaningful. This milestone campaign doesn’t just mark a moment—it amplifies the core message of belonging and celebrates the ways DCI helps people live more fully, this year and into the future.
As part of this campaign, we created a range of branded materials and assets, including social content, billboard templates, out-of-home (OOH) placements, print templates, logo lockup ideation, and commemorative items like a notebook, luggage tag, and lapel pin.
The Emblem
Campaign Templates
We developed OOH placements, billboard templates, print ads and social media assets to help bring the campaign to life across channels. The guidelines and templates ensure that participants can convey the More Together theme consistently and harmoniously.
OOH
Social
Multi-Anniversary Lockups
The 75th Anniversary emblem captures the essence of celebration and legacy. There are highlight textures introduced for a premium look. The metallic/glimmering assets are used as part of the 75th emblem, lockups, and framing design.