Harley-Davidson
Role
Art Direction, Design
My work for Harley-Davidson spans brand-facing creative, including paid social media, website banners, and dealer guideline development. I also contribute to the creation of targeted email campaigns.
Dealer Toolkit
The toolkit was created to provide dealers with customizable assets for social media, programmatic display & video, website banners, and radio. Its flexible design allows dealerships to easily add their own logos and messaging, ensuring brand consistency while supporting local personalization.
Social & Webpage banners
A variety of banner sizes were produced in both animated and static formats to ensure flexibility across platforms, with all assets translated into Canadian French for regional relevance.
This campaign aimed to build excitement around the Harley-Davidson brand and drive in-person visits to see the bikes firsthand. We were tasked with creating in-feed static posts, Meta stories, and programmatic display banners to bring the experience to life across digital platforms.
